THE LATEST STORIES
10 Sep 2026
Why your Instagram content won't work on Xiaohongshu
Copying your Instagram content onto Xiaohongshu won't work. Here's what the p...
08 Sep 2026
How to market to overseas Chinese consumers without getting it completely wrong
Overseas Chinese consumers don't shop the same way as Western audiences. Here...
03 Sep 2026
Is Xiaohongshu worth it for small brands? What nobody tells you
RedNote is not Instagram with Chinese characters. Here's what's actually diff...
25 Aug 2026
Why your design looks good but isn't selling anything
Beautiful design gets admired. Clear design gets bought. Here's why the prett...
06 Aug 2026
Don't be afraid to repeat yourself. Say it 7 times
The rule of 7, why people don't read what you write, and how frequency builds...
04 Aug 2026
7 words that make your pitch, email or ad actually land
You, free, new, premium, because, instantly, guaranteed. Seven words backed b...
30 Jul 2026
How to pitch your product without sounding like a spam email
Most pitches talk about the product, not the person. Here are 6 steps that ac...
21 Jul 2026
Do followers even matter for sales?
Follower count looks impressive but rarely converts into real sales. Here's w...
24 Jun 2026
Don't give bonuses to freelancers. I learned this the hard way
I treated a freelancer to dinner after a shoot. Then it became expected. Then...
19 Jun 2026
Why I don't recommend giveaway campaigns for premium brand
Giveaways bring followers, not customers. Here's why I stopped using them and...
01 Sep 2026
Stop making money your only goal when starting a business
Everyone says they can help you make money. Most of them can't guarantee it. ...
27 Aug 2026
Stop trying to fix your employees. Learn how to use them
Expecting employees to grow into roles they're not suited for isn't leadershi...
20 Aug 2026
Do you still need a designer when you have AI?
AI can generate images, edit videos, and build websites. So do small brands s...
18 Aug 2026
What to ask a new client before you talk about price
Asking clients for their budget first is the wrong move. Here's what to ask i...
11 Aug 2026
Do you need social media if you already have a website?
A website alone is not enough. Here's why software founders and e-commerce br...
23 Jul 2026
How I actually grew my first followers without going viral
No viral moment, no big budget. Here are the five things that actually built ...
16 Jul 2026
International shipping terms. What they actually mean?
The shipping terms that actually matter for small e-commerce businesses. What...
09 Jul 2026
How to start selling products online. The 3 steps I'd repeat
The three steps I would repeat if I started an online product business from s...
16 Jun 2026
How to control product costs when starting a business
The pricing mistake I made early on and how I fixed it. A practical guide to ...
13 Aug 2026
The big publication that wanted 8,000 free products
A well-known publication asked for 8,000 free products, created impossible de...
28 Jul 2026
The shop that was still a construction site at Christmas
We paid to place our products in a new store for the holiday season. It was h...
07 Jul 2026
She showed up at my father's house after I fired her
After I terminated her contract, the designer turned up at my father's house ...
02 Jul 2026
She ghosted a meeting and said she needed to recharge
She ghosted a confirmed meeting, left a third party waiting for days, then sa...
30 Jun 2026
She partied before our biggest shoot and asked me to wake her up
She partied the night before our biggest shoot, overslept, did her makeup ...
26 Jun 2026
A designer missed work because of ants
Ants in the kitchen. Burnt noodles. Makeup on a live call. The story of hirin...
23 Jun 2026
He hated her gift. So she asked us for a refund.
She gifted our product. He didn't like it. She asked for a refund after openi...
11 Jun 2026
She had 100k followers and gave our product to her friend
We sent a product for a collab. The influencer never posted. She gave it to h...
09 Jun 2026
The influencer who lied about her audience
She said yes when I asked about her audience location. The screenshot she sen...
03 Jun 2026
The rudest agency call we ever took
They reached out to us first, then spent the entire call questioning whether ...
14 Jul 2026
Which bank is the easiest to open a corporate account in Japan?
Opening a corporate bank account in Japan as a foreign founder is harder than...
