THE LATEST STORIES
21 Jul 2026
Do followers even matter for sales?
Follower count looks impressive but rarely converts into real sales. Here's w...
24 Jun 2026
Don't give bonuses to freelancers. I learned this the hard way
I treated a freelancer to dinner after a shoot. Then it became expected. Then...
19 Jun 2026
Why I don't recommend giveaway campaigns for premium brand
Giveaways bring followers, not customers. Here's why I stopped using them and...
17 Jun 2026
Discounts are killing your brand
Running sales constantly doesn't build customers. It builds discount hunters....
12 Jun 2026
Why perfectionism nearly bankrupted my brand
Chasing the perfect product almost killed the business. Here's what I learned...
05 Jun 2026
Why I moved away from micro-influencers
Micro-influencers seemed like the budget-friendly answer. Here's what I notic...
25 May 2026
Is it worth using an influencer agency?
Honest experience of working with influencer agencies. When they help, when t...
25 May 2026
How to measure influencer success. And why sales is the wrong place to start
If you're measuring influencer success by direct sales, you're looking at the...
25 May 2026
How to decide if an influencer is actually right for your brand
5 things to check before you reach out to an influencer. Audience profile, en...
25 May 2026
4 ways to find the right influencers on Instagram for free
No agency and paid tools. Here are the 4 methods I actually use to find influ...
23 Jul 2026
How I actually grew my first followers without going viral
No viral moment, no big budget. Here are the five things that actually built ...
16 Jul 2026
International shipping terms. What they actually mean?
The shipping terms that actually matter for small e-commerce businesses. What...
09 Jul 2026
How to start selling products online. The 3 steps I'd repeat
The three steps I would repeat if I started an online product business from s...
16 Jun 2026
How to control product costs when starting a business
The pricing mistake I made early on and how I fixed it. A practical guide to ...
28 Jul 2026
The shop that was still a construction site at Christmas
We paid to place our products in a new store for the holiday season. It was h...
07 Jul 2026
She showed up at my father's house after I fired her
After I terminated her contract, the designer turned up at my father's house ...
02 Jul 2026
She ghosted a meeting and said she needed to recharge
She ghosted a confirmed meeting, left a third party waiting for days, then sa...
30 Jun 2026
She partied before our biggest shoot and asked me to wake her up
She partied the night before our biggest shoot, overslept, did her makeup ...
26 Jun 2026
A designer missed work because of ants
Ants in the kitchen. Burnt noodles. Makeup on a live call. The story of hirin...
23 Jun 2026
He hated her gift. So she asked us for a refund.
She gifted our product. He didn't like it. She asked for a refund after openi...
11 Jun 2026
She had 100k followers and gave our product to her friend
We sent a product for a collab. The influencer never posted. She gave it to h...
09 Jun 2026
The influencer who lied about her audience
She said yes when I asked about her audience location. The screenshot she sen...
03 Jun 2026
The rudest agency call we ever took
They reached out to us first, then spent the entire call questioning whether ...
02 Jun 2026
The influencer agency that vanished
We hired a real agency backed by a large corporation. They missed payments, d...
14 Jul 2026
Which bank is the easiest to open a corporate account in Japan?
Opening a corporate bank account in Japan as a foreign founder is harder than...
