https://airi-airia.com/blogs/unexpected-stories 2026-06-03T11:06:39+09:00 weekly https://airi-airia.com/blogs/creative-risks 2026-06-05T10:41:35+09:00 weekly https://airi-airia.com/blogs/boring-but-vital 2026-06-01T10:09:55+09:00 weekly https://airi-airia.com/blogs/japan-unfiltered 2026-05-20T17:22:48+09:00 weekly https://airi-airia.com/blogs/all-stories 2026-05-20T17:22:57+09:00 weekly https://airi-airia.com/blogs/creative-risks/why-i-moved-away-from-micro-influencers 2026-06-05T10:41:35+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/Don_t_Choose_Micro-Influencers_for_Your_Brand_0d671d1e-1206-41e5-a215-680928aabd34.png?v=1780623695 Why I moved away from micro-influencers Micro-influencer posting content with low genuine engagement for small premium brand https://airi-airia.com/blogs/creative-risks/influencers-wont-bring-you-sales 2026-05-25T14:55:20+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/Influencers_Won_t_Bring_You_Sales__Discover_the_Secrets_Behind_Collabs_and_Fake_Engagement_a8e1ce5e-6108-4123-874c-38bba4a8fb34.png?v=1779688520 Influencers won't bring you sales Notebook and analytics dashboard showing low sales despite high influencer follower count https://airi-airia.com/blogs/unexpected-stories/the-influencer-who-said-shed-post-tomorrow-for-weeks 2026-05-25T17:30:54+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/The_Influencer_Who_Suddenly_Got_Pregnant_and_Couldn_t_Post_Anymore_a67de772-173e-4904-b052-9a0b1a9673b1.png?v=1779697854 The influencer who said she'd post tomorrow. For weeks https://airi-airia.com/blogs/unexpected-stories/the-influencer-agency-that-vanished 2026-06-03T11:06:39+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/The_Influencer_Agency_That_Ghosted_Missed_Payments_116db6b3-5863-4d0a-8257-ee742453de09.png?v=1780452399 The influencer agency that vanished Empty inbox and unanswered messages from influencer agency that disappeared after agreement https://airi-airia.com/blogs/creative-risks/5-ways-to-find-the-right-influencers-on-instagram-for-free 2026-05-25T17:29:02+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/4_Ways_to_Find_Influencers_for_Free_236c958c-3e56-4a6c-871d-729b66438baa.jpg?v=1779697742 4 ways to find the right influencers on Instagram for free Person searching for influencers on laptop for free using Instagram and creator tools https://airi-airia.com/blogs/creative-risks/is-it-worth-using-an-influencer-agency 2026-05-25T16:27:43+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/Is_It_Worth_Using_an_Influencer_Agency_18ac2ce9-3e6c-4a6b-bd0c-2350a93d01b0.jpg?v=1779694063 Is it worth using an influencer agency? Founder reviewing influencer agency proposal wondering if outsourcing is worth the cost https://airi-airia.com/blogs/creative-risks/how-to-decide-if-an-influencer-is-actually-right-for-your-brand 2026-05-25T17:29:50+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/How_to_Decide_If_an_Influencer_Is_Right_for_Your_Brand_890769a6-bafa-463c-9d07-c1f1b5cfed23.jpg?v=1779697790 How to decide if an influencer is actually right for your brand Checklist and phone screen for evaluating whether an influencer matches your brand https://airi-airia.com/blogs/creative-risks/how-to-measure-influencer-success-and-why-sales-is-the-wrong-place-to-start 2026-05-25T17:31:28+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/How_to_Measure_Influencer_Success_6bb16f76-8b2f-475f-a138-65db900bbbf9.jpg?v=1779697888 How to measure influencer success. And why sales is the wrong place to start Graph and notebook showing how to measure influencer success beyond follower count https://airi-airia.com/blogs/unexpected-stories/the-rudest-agency-call-we-ever-took 2026-06-03T08:00:05+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/This_Influencer_Agency_Run_by_a_Sibling_Duo_Was_So_Rude_5e0f1b2e-cb51-4abc-9239-14655c9ad1cd.jpg?v=1780275606 The rudest agency call we ever took Two people on a rude discovery call with a sibling-run influencer agency https://airi-airia.com/blogs/unexpected-stories/the-time-an-influencer-told-me-she-had-cancer 2026-05-25T14:51:35+09:00 weekly https://cdn.shopify.com/s/files/1/0697/8499/3882/articles/The_Time_an_Influencer_Told_Me_She_Had_Cancer_Ridiculous_Influencer_Stories__Part_1_3f76682f-5021-431b-af73-82d0e5583b24.png?v=1779688295 The time an influencer told me she had cancer Founder sitting with phone after sending PR product to influencer who claimed to have cancer